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Major: Public Relations, Advertising & Integrated Marketing Communication
Degree awarded: Bachelor of Arts
Total credit hours: 54
Internship/Practicum opportunities: Visit the Career Development Center for internship information.
The public relations, advertising and integrated marketing communication program at Thiel College is a joint venture between the Department of Media, Communication and Public Relations and the Department of Business Administration and Accounting. Students will take a variety of courses in public relations, advertising, integrated marketing communication, interpersonal communication, media, accounting, business management, computer information systems (CIS) and economics.
This program has two similar but different tracks. The media track is recommended for students who want to work in corporations or public relations and advertising agencies, but do not anticipate moving into general management positions. The management track is recommended for students who anticipate starting their career in public relations or advertising and eventually moving into general management positions in an agency or corporation.
Visit our Academic Catalog (2020-2021) for course listings.
Thiel College offers scholarships to students for reasons such as academic success, community service or involvement, exemplary leadership and more! The scholarships available to public relations, advertising and integrated marketing communication majors are:
Visit our Financial Aid page to learn more about the types of aid available to students.
It's easy to get involved on campus! Joining a student club or organization is an excellent way to meet others and gain leadership experience. A public relations, advertising and integrated marketing communication major might be interested in the following clubs and orgs:
Visit our Campus Life page to see a full list of student clubs and organizations.
This program is broad and covers a wide range of job opportunities for our graduates! Thiel College students in the program will be able to work in fields such as public relations, advertising, and marketing, working in PR/advertising agencies, corporations or small businesses (including media companies), large and small nonprofit organizations, or government. It also helps prepare students for graduate study in public relations, advertising, marketing, business administration (such as an M.B.A. degree), nonprofit management, or business journalism.